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In Sweden, people have the freedom to fully enjoy the gift of nature, whether it’s roaming country roads, hiking in the arctic Lapland, or wandering the rocky coastlines. This right, and long-standing Swedish tradition, is known as “Allemansrätten,” or “Freedom to Roam,” celebrates nature and encourages people to enjoy and revel in the land. Inspired by the spirit of Allemansrätten, Hasselblad presents the Vandra Camera Strap, encouraging users to go outdoors and capture the scale and pace of the natural world. Whether deep in a forest or the streets of a concrete city, the Vandra Camera Strap incorporates the appreciation of nature and the spirit of roaming into the design with comfortable and convenient materials that allow the user to fully engage with their surroundings.
The linking pads and fixing rings are made of premium artificial leather, with hand-sewn Falu Red stitching to compliment Hasselblad’s design history. The metal components are high-grade six-series matte aluminium alloy. The silver quick-adjust H buckle and the dark grey strap buckle are precision made with laser-engraved “H” logos. The strap length is adjustable for different shooting scenarios. To attach the strap to the camera, simply use two fingers to press the top part of the buckle, and slide it down to secure it to the strap lug. The earth is ever-changing, and the natural world is so rich. Wherever you are, your Hasselblad camera and the Vandra Camera Strap will follow your lead and infuse the spirit of nature roaming into your creative imaging.
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Digital Distribution (GB) Ltd
Unit 10Heron Business ParkEastman WayHemel HempsteadHertfordshireHP2 7FWUnited Kingdom
+44 1442 230022 +44 1442 231122 sales@ddltd.co.uk
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